The surprise is out… as of today, A’Beautiful Soul is now Arula. The Mid-Size and Plus Size sister brand of Altar'd State has been hinting of a change on the horizon for a few weeks. Well, the website has been launched and storefronts have been rebranded to reflect the new moniker. The marketing team is… Continue reading Arula: New Store Name, Same Great Experience
August 2020 is here, as weird as that sounds, and it's time to start preparing for school! The aisles of Target are filled with shiny new binders, bouquets of Flair pens, and piles and piles of pencils. This time of year, I can usually be found wandering the Back To School section with my chai… Continue reading Back To School?
August has arrived, and that means summer vacation is pretty much over. Waa waa! Aisles of markers, pencils, and notebooks popped up at Target on July 5. Department stores have been filling the racks with denim, jackets, and sneakers. My inbox is full of daily discounts on crisp, new backpacks and lunch boxes. That's right,… Continue reading It’s The Most Wonderful Time Of The Year?