Unapologetically embracing fashion, food, fandom, and fun
The surprise is out… as of today, A’Beautiful Soul is now Arula. The Mid-Size and Plus Size sister brand of Altar'd State has been hinting of a change on the horizon for a few weeks. Well, the website has been launched and storefronts have been rebranded to reflect the new moniker. The marketing team is… Continue reading Arula: New Store Name, Same Great Experience
Summer is almost upon us, and that means dress season is here! I always prefer wearing a breezy sundress or a smart day dress over shorts and a tee shirt. Dresses are simple and more flattering for my figure, keeping me cooler in the sweltering Midwest humidity. For some time now, Target has been collaborating… Continue reading Plus Size Clothing Review: Target Designer Collab 2021
Two years ago today, Forty Fat and Fabulous was launched! What once felt like an absurd idea... a thing my friends kept encouraging me to do, but I was quite terrified to begin... has become a passionate source of pride. I mean, may never have national recognition or followers in the thousands, but this little… Continue reading Here’s to Two Years!
Where have all of Loft's Plus Size clothes gone? For the last four years, Loft has been my go-to store for affordable, stylish, age-appropriate work clothing. I had the privilege of being part of their in-store Plus Size launch. Since then, I have spent plenty of dollars in the store and encouraged MANY people to… Continue reading Another One Bites The Dust
Ahhh, January... 'tis the season for resolution making and goal setting. I may not be a gym rat, but I do enjoy getting out and moving my body for fun. This is the perfect time of year to recommit to healthier habits and intentional self care. Retailers everywhere are ready and willing to take our… Continue reading Searching For The Perfect Fitness Fit (Part 1)
Forty Fat and Fabulous 